Mother's Day Gifts

Six words, and the differences between them matter more than they look.

MOM and MAMA are not interchangeable — people are specific about which one is theirs. MOTHER is the formal register, which suits some families exactly. FAMILY widens it out. DAUGHTER and SISTER are here because Mother's Day is rarely about only one person in the room.

Each word comes as a t-shirt, hoodie, mug and die-cut sticker. The mug is the safe one; the sticker is the small addition that makes a card feel considered. Worth ordering before May, when everything anybody has ever bought their mother goes out of stock at once.