Simple T-Shirt

One word. That's the whole idea.

SIMPLE is the hardest thing to do and the easiest thing to describe. It's the word for taking things away until only the necessary part is left — an approach to design, to cooking, to a life, and to a shirt with one word on it.

Why "SIMPLE"? Six letters holding plain, uncomplicated, clear and enough. SIMPLE is what everything looks like once somebody has done the difficult work.